Reach vs. Impressions ⚔️
To win the game of social media, you need eyes on your content. Read on to learn the difference between impressions vs reach and how to track them.
How do reach and impressions fit into the bigger picture?
Reach and impressions provide the necessary context to all the rest of your metrics.
For example, let’s say you want to know if you’re getting a healthy amount of engagement on your posts.
First, you need to know how many of your followers see your content in their timelines, and how many people who don’t follow you discover your posts thanks to shares or paid ads.
Engagement rate is important to track alongside reach and impressions, and boosting your engagement rate creates a positive feedback loop. When you get lots of engagement, this tells the social media algorithm your content is interesting. It will then show your post to more people organically in their timelines.
Track reach and impressions with quintly
Winning the game of social media starts with getting your content in front of as many eyes as possible.
If people don’t see your content, they can’t interact with it, and you’ll miss your chance to win them over.
That’s why impressions and reach are the starting point for all your other metrics.
But reach and impressions are just one piece of the puzzle. To truly get the best results from your social media campaigns, the secret is tracking the most relevant data and optimizing every step of the way to improve your results.
With a social media analytics tool like quintly, you can unite all different kinds of data from various sources. When you bring all your multi-channel social media data into a single platform, you have one central place to analyze the success of your campaigns, and make changes when needed.
quintly also “cleans” your data. This means that, although every platform has different ways of measuring some metrics, quintly will convert to a universal format so it’s easy to compare.
You can also create customizable dashboards and plug in the metrics that matter most for your campaigns.
It's all about high-quality data and customization
At quintly, we're a small team of data-savvy social media specialists. Built over 10 years, our social media analytics platform supports marketers and data analysts with the best social data available, served with simplicity and customization.