Seasons are a big part of marketing and business in general. Certain periods of the year can reflect positively or negatively on the results of business. The reasons behind that will vary from one industry to another, and can also change depending on the territory, product category, or even if a sudden new technological advancement is out. A seasonal analysis, or an analysis of a longer period to detect any potential trends in the market is therefore a big part of analytics. When it comes to social media analytics specifically, this can be
It’s unquestionable that increasingly many companies are investing heavily in social media activities. Big brands launch huge campaigns with influencers and other creative people, and small businesses need to find a way to identify and reach their ideal customers in the social web. These activities need to be measured – also unquestionable. At quintly, we do not believe in a one-size-fits-all approach. That’s why we introduced the “Social Media Success Formula” a while back.