Where there is social media, there is customer service. Through having a social media presence it is inevitable that your clients will try to reach out through your social media channels. Especially when it comes to customer service, social media can be a curse and savior at the same time. Everyone stumbled upon on the embarrassing social media customer service moments made by other companies, that everyone tries to avoid as good as they can. That said, keep in mind that there aren’t only downsides to social media yet it is also a really
It is time for our first Twitter study in which we take a closer look on the first six months of 2015 and 2016. We analyzed a huge amount of Twitter profiles, 30k if you want to know the exact number, but don’t expect a simple resume of boring numbers and data. This study provides an interesting in-depth insight into the logic behind Twitter, and works out specific details of usage and strategies of the micro blogging channel. Keep in mind that this study is not only beneficial for marketers but also for everyone else that wants to learn
This article has been updated for you to keep you updated about the latest developments in the social media food battle between: Pizza Hut vs. Domino's.
Social media analytics are not just for the end-user and neither should those statistics be only seen as vanity metrics. Working with up-to-date data goes way beyond and has to fulfill certain requirements to be of use for a whole company. What benefit does it bring when the social media manager of a brand's Facebook, Twitter or YouTube profile knows about the performance results of its brand own social media strategy, but can't communicate these outcomes to other departments of the company? One way of sharing your data into an actionable