--- title: How the UK’s Most-liked Brands Use Instagram description: The Most-liked UK Brands on Instagram - This article provides insights into the most-liked UK brands on Instagram and reveals the mechanisms of a successful Instagram strategy. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-brand-fb-ad-1024x536.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) 9 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) # How the UK’s Most-liked Brands Use Instagram by [Nils Herrmann](https://www.quintly.com/blog/author/nils-herrmann) on April 05, 2019 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-brand-fb-ad-1024x536.jpg) Instagram is the social network of the moment. More and more people join the platform every day to showcase their products, services or their lives. The reason for its success is simple: Instagram enables users and brands to speak directly to their audience with videos, images and [stories](https://facelift-bbt.com/en/blog/how-to-best-use-instagram-stories-for-business). On the surface, that all sounds pretty good but, as always, there a few downsides to it. Firstly, there is a lot more competition for the same number of eyes. And secondly, it gets harder and harder to grab the attention of social network users. So how do you stand out and grab someone's attention? Since there is no definite answer to this question, it’s the aim of this article to provide more insights into this matter by highlighting a few of the UK’s most successful Instagram strategies in 2018. The analyzed brands are [Jaguar](https://www.instagram.com/jaguar/?hl=en), [ASOS](https://www.instagram.com/asos/?hl=en), [Reebok](https://www.instagram.com/reebok/), [Next](https://www.instagram.com/nextofficial/), [M&S,](https://www.instagram.com/marksandspencer/?hl=en) [BBC News](https://www.instagram.com/bbcnews/?hl=en),  [Superdry](https://www.instagram.com/superdry/?hl=en) and [Shell](https://www.instagram.com/shell/?hl=en). The analyzed accounts vary, from accounts like Jaguar, with 8.5 million followers, to Shell, with 200,000 followers. It also includes different industry sectors such as the fashion industry, [media companies](https://www.quintly.com/blog/uk-news-shows-analysed) and the [automobile sector](https://www.quintly.com/blog/2016/11/mercedes-vs-tesla-social-media-face-off/). ## Instagram remains an image platform Let’s start off with the first findings. The overall number of published posts for all brands in 2018 are 3,952 images, 1,417 videos and 567 carousels. Due to data privacy restrictions, it’s not possible to access Instagram Story data for the analyzed brands. It shouldn’t come as a surprise that images are the predominantly used format on the platform. But do images also attract the most interactions? The answer is: Yes.   One great example of how to get a lot of likes on your post is this example from the BBC. Obviously,  the chances of capturing a picture of a white baby reindeer is, for the average user, zero to nothing, but this picture gives us a clear idea how to attract likes. In essence, it tells us if you post something to Instagram, try to make it unique. Take your time while creating your post and show your audience that you want to share something special with them. *Learning Point Number One: Put some effort into your Instagram posts. Creating appealing visual content takes times.* Likes are a great indicator for measuring the success of your posts but don’t underestimate the importance of comments. Having users interacting with your posts can never be stressed enough.   In the example above, you can see how the fashion company ASOS managed to generate the most comments in our analyzed period. ASOS’s idea is pretty straightforward and effective: follow their profile, tag a friend and win a gift card. Sounds pretty easy right? Again, not everyone has the budget to give away £1,000 gift cards, but you can take something else from this example. Encourage your users to comment on your posts by asking them for their opinion or by simply tagging their friends. Simply put, create a desire to comment on your posts.    *Learning Point Number Two: Always look into the posting strategies of the different players within your industry. Learn from your competitors and never stop questioning your own strategy. * Instagram enables you to post a collage of pictures which go by the name of  [Instagram Carousel](https://www.quintly.com/blog/instagrams-carousel). The carousel feature is a great way to go into detail when promoting products.   Carousels are not only perfect for getting likes but also to generate interactions. Take a look at the carousel that received the most comments by Marks and Spencer. Once again, free giveaways generate the most [interactions](https://facelift-bbt.com/en/blog/10-tips-and-tricks-for-greater-interaction-on-instagram).   *Learning Point Number Three: Constantly check how many interactions you receive on which post type. Knowing this, you can set priorities in your teams. If Instagram Carousel is performing well for you, it might make sense to focus on this post type instead of spending time creating one video. * ## Videos get up to 21% more interactions After taking a look at images, it’s now time to focus on [video content](https://facelift-bbt.com/en/guides/short-form-video-and-stories-guide). The creation of audiovisual content is, on the one hand, a bit more work intensive than photos but, on the other hand, they also generate [more interactions](https://www.quintly.com/blog/instagram-study). To recapitulate, images were used around 4,000 times by the analyzed brands. Videos were published to their timelines 1,500 times. By looking at the analyzed profiles, we can see that every brand posted at least one video. But not every brand has a single focus on videos. For example, Shell and Reebok posted less than 50 videos combined, whereas the BBC posted 804 videos:that is more than all other brands combined (792 videos in total).   The reason for this difference might be that the British broadcaster follows an alternative strategy to engage their audience. They prefer to use video content to image content - a strategy that can be beneficial for engaging viewers with the content for a longer period of time. [![Uk Brands on Facebook](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/84e2df69-b64e-4f74-a364-cb67b501d995-1.jpeg?width=930&height=338&name=84e2df69-b64e-4f74-a364-cb67b501d995-1.jpeg)](https://www.quintly.com/cs/c/?cta_guid=2874cc0b-3cbd-40f9-a49e-0ff21d589fc0&signature=AAH58kEg4Rngf802eAdF_uA0ZOF4O46lPg&pageId=5229606962&placement_guid=7766576d-6589-4c0d-8d5d-7c49477a3816&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fthe-10-most-liked-uk-brands-on-instagram&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.21.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) *Learning Point Number Four: Don’t shy away from producing video content for your Instagram accounts. The analysis of 9 million posts showed that videos get 21% more interactions images. * ## [Engagement](https://facelift-bbt.com/en/blog/instagram-engagement-top-kpi) is key Likes and comments not only reflect the success of your [social media strategy](https://facelift-bbt.com/en/blog/structure-a-new-social-media-strategy) but show that you are on the right track. A successful Instagram profile also enables you to reach a wider audience and, eventually, to turn interested users into potential buyers. Two brands stand out in terms of engagements in our analyzed time period: the BBC, with over 36 million likes, and Jaguar, with over 31 million likes. What is interesting in the case of Jaguar (462 posts) is that they posted way less than Superdry (1,109), who had the second-most posts behind the BBC (1,356). ## What does this mean for my Instagram strategy? Providing attractive content to your community is as important as constantly posting outstanding content - your followers need to feel the urge to double-tap your image or to tag their friends.  This strategy can be taken on in various ways: by triggering a desire for luxury goods (Jaguar); by giving the user an incentive to comment on your posts through the exchange of winning gift cards (ASOS); or by simply informing your audience (BBC news). Last but not least, there are many different approaches to secure a successful Instagram campaign. Try to include a mixture of different post types in your strategy by posting videos, images and carousels, and then mix things up with some [Instagram Stories Hacks](https://later.com/blog/instagram-stories-hacks/). In the end, I can only give you one piece of advice. Go out and create some content. Follow me on [Twitter](https://twitter.com/n_h_e_r_r) to find similar content. ## Related Readings  [Instagram Analytics - Get the most out of Instagram](https://www.quintly.com/blog/instagram-analytics) [Instagram Study: We analyzed 9 million posts and here's what we've learned](https://www.quintly.com/blog/instagram-study) [![3 KPIs CMO](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/dbd9045f-a932-4f19-b131-59db31d062e2-1.jpeg?width=1880&height=684&name=dbd9045f-a932-4f19-b131-59db31d062e2-1.jpeg)](https://www.quintly.com/cs/c/?cta_guid=de026e65-ce1b-4434-8e54-059e7ce93716&signature=AAH58kFwnmYtXGMTFxmCI4eYzmYNQtFkvA&pageId=5229606962&placement_guid=0f69e1fe-858e-4ac7-930b-bb61957776b6&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fthe-10-most-liked-uk-brands-on-instagram&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.21.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) ### [Nils Herrmann](https://www.quintly.com/blog/author/nils-herrmann) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nils Herrmann", "url" : "https://www.quintly.com/blog/author/nils-herrmann" }, "dateModified" : "2023-08-29T09:15:09.241Z", "datePublished" : "2019-04-04T22:00:00.000Z", "headline" : "How the UK’s Most-liked Brands Use Instagram", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-brand-fb-ad-1024x536.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/the-10-most-liked-uk-brands-on-instagram", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```