Social Media Analytics Blog

Nils Herrmann

Nils is part of the quintly communication team. He is a committed writer with a keen interest in new technologies and social media strategies.
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Recent Posts

Twitter Analytics – How to Measure Your Twitter Performance

Nils Herrmann Written by Nils Herrmann
in measure performance, twitter analytics on January 17, 2018

Twitter can be used in several ways: Be it for building or raising awareness of your brand, entertaining your audience or providing customer service. As you can see, the purposes in which you can use Twitterin your digital strategy are manifold, as are the ways of effectively analyzing your Twitter efforts

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Digital Campaigning in 2017 - The General Election on Social Media

Nils Herrmann Written by Nils Herrmann
in Corbyn, Politics, Facebook, General Election, May on May 24, 2017

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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How Knowing Your Audience Helps You Create Remarkable Content

Nils Herrmann Written by Nils Herrmann
in Facebook, Social Media Analysis on May 17, 2017

It is time for our second post of our social media tip series. Our last tip blog post handled one of the most discussed and also one of the most complex social media topics, namely the best time to post on social media. This post takes on the widely discussed matter of creating remarkable content for your target audience.

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Twitter Mentions Overlap - In-depth Relationship Insights on Twitter

Today, we proudly present to you our new “Twitter Mentions Overlap” feature. With the help of this metric, you can learn more about your active community interests by knowing what other companies they are talking about. You’re probably curious: what questions specifically can we answer with this metric?

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The 10 Most-liked UK Brands on Instagram

The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram.

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Study proves: 530% more comments on Facebook Native videos

This study on Facebook videos has been refreshed in October 2017 for you to keep you updated about the latest developments in the usage of videos on Facebook.

Thousand of videos are shared on Facebook timelines everyday. So every time you view your Facebook timeline, you will probably come across some moving images. In particular, media companies and brands are making more and more use of videos. The strategy behind this is mainly the fact that video content has the advantage of engaging users for a longer period. Through the combination of

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10 Major Brands in Mexico Analyzed on Social Media

Nils Herrmann Written by Nils Herrmann
in Brands, Mexico, Facebook, Social Media Analysis on February 08, 2017

In the past, it was always interesting for quintly to conduct studies that illuminate industries or even look at some of the biggest brands worldwide on social media. This study, in contrast to our previous studies, follows a different approach and focus on social media in Mexico.

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Premier League Social Media Accounts Analysed In-depth

Nils Herrmann Written by Nils Herrmann
in Premier League on January 11, 2017

We’ve refreshed this analysis for the new Premier League season to keep you updated about the latest developments on the usage of social media in the Premier League.

The Premier League 2017/2018 season has started and three new teams, Huddersfield and Brighton, and Newcastle United, enriched this year’s Premier League season. Since the season only just begun, we are yet not discussing the performance on the pitch or giving any predictions of the outcome of this season. What we will do is dig deeper into all 20 Premier League social media

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Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn't happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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Little known ways to improve your social media report

The creation of a social media report is a long lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. You may already have noticed that every social media report concept follows a different approach and sometimes you do find overlaps. It sometimes feels like asking the deeply philosophical question: “Which came first, the chicken or the egg?” because there is no certain answer to these questions. A myriad of factors come into play in the process of creating a social media report.

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