--- title: "Report: UK brands on Facebook are stepping up their game" description: Our report analyses the top 20 UK brands on Facebook. The core of our analysis will consider central metrics that cover follower performance, content engagement and customer service on Facebook. You can also access the complete report for free! image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-graphic-banner.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Research & Trends](https://www.quintly.com/blog/tag/research-trends) 6 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Research & Trends](https://www.quintly.com/blog/tag/research-trends) # Report: UK brands on Facebook are stepping up their game by [Nils Herrmann](https://www.quintly.com/blog/author/nils-herrmann) on February 26, 2019 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-graphic-banner.jpg) The United Kingdom has around 39 million active social media users. This means that two-thirds of the UK’s population can potentially be reached through social media marketing. Knowing this, it’s no surprise that UK brands have had to step up their game on social media. Now let’s have a look at how they use it. Considering the rising importance of social networks and financial investments being made in it, we decided to take a closer look at the social media performance of the top 20 UK brands, [according to Kantar Millward Brown](http://www.millwardbrown.com/brandz/top-50-uk-brands/2017). Our ‘UK Brand Report 2018’ provides an overview of how these brands have utilized Facebook to increase awareness of their products and what tactics they have used to engage with their audience. Read on to learn a little about our findings or click below to head to the full report and see the whole story. [![Uk Brands on Facebook](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/84e2df69-b64e-4f74-a364-cb67b501d995.jpeg?width=930&height=338&name=84e2df69-b64e-4f74-a364-cb67b501d995.jpeg)](https://www.quintly.com/cs/c/?cta_guid=2874cc0b-3cbd-40f9-a49e-0ff21d589fc0&signature=AAH58kFNPyBgSMXofl_O8-dRi7EMVmJwKw&pageId=7816575940&placement_guid=7766576d-6589-4c0d-8d5d-7c49477a3816&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fuk-brands-on-facebook&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.73.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) ## About the data set  Seeing the results of a report is obviously the most interesting part, but we also think having an understanding of the data set is equally important. We focused on Facebook this time around because the amount of data available for the whole year of 2018 – that means out data set ranges from January 1st to December 31st, 2018. Before we forget, here are the top 20 brands we looked at: **ASOS** **Deliveroo** **Johnnie Walker** **Reebok** **Barclays ** **EE** **Just Eat** **Sainsbury’s** **BBC** **HSBC** **Marks and Spencer** **Shell** **BP** **ITV** **MINI** **Superdry** **BrewDog** **Jaguar** **NEXT** **Three UK** | **ASOS** | **Deliveroo** | **Reebok** | **Johnnie Walker** | | --- | --- | --- | --- | | **Barclays ** | **EE** | **Just Eat** | **Sainsbury’s** | | **BBC** | **HSBC** | **Shell** | **Marks and Spencer** | | **BP** | **ITV** | **MINI** | **Superdry** | | **BrewDog** | **Jaguar** | **NEXT** | **Three UK** | The main focus of the analysis is on four different categories: - Facebook fans - Posts on Facebook - Interactions - Customer care For each category, we looked at multiple metrics that shine some light on the performance of the brands. ## Media companies in the UK get more interactions Our UK report shows that ITV and the BBC are the two most active brands on Facebook. Unsurprisingly, they also achieved the highest amount of interactions overall. What's interesting to note is that both are media companies that post news and stories daily that users are already well-known for engaging with through social media channels, especially Facebook. ![Top 10 UK Brands by Interactions on Facebook in 2018](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Screen%20Shot%202019-02-26%20at%204_00_44%20PM.png?width=657&name=Screen%20Shot%202019-02-26%20at%204_00_44%20PM.png) ## Key findings for UK brands on Facebook Big brands bring some big insights for performance on the world's biggest social network. Take BBC, for example, who posted a staggering 3,600 videos on Facebook in 2018. That’s more than all the other 19 brands we looked at combined. This correlates to findings in our [2018 Facebook Study](https://www.quintly.com/blog/facebook-study), where we found that video posts get 65% more engagement than photo posts. Well played, BBC and ITV! Meanwhile other companies like Sainsbury’s, Three UK and EE not only get a lot of user questions on Facebook — over 5000 per year — but also achieved over 85% overall response rate to those queries from their users and consumers. We'd say that's more than a little impressive! ![simple-photo-banner-UK](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/simple-photo-banner-UK-4.jpg?width=1024&name=simple-photo-banner-UK-4.jpg) Companies that care about their customers and take the time to address them can go a long way building their reputation, both on and off social media. Excellent customer service online builds brand loyalty and even lead to higher revenues in the end. ## Interested in more? Read the whole report! It was too much to put all in one blog post so we did our best and put together a whole social media study. The findings are of particular interest to digital marketers who want to learn from of the biggest and best in the UK and take insights for their own social media strategy. Just click the image below to read the whole report now. [![Uk Brands on Facebook](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/84e2df69-b64e-4f74-a364-cb67b501d995.jpeg?width=930&height=338&name=84e2df69-b64e-4f74-a364-cb67b501d995.jpeg)](https://www.quintly.com/cs/c/?cta_guid=2874cc0b-3cbd-40f9-a49e-0ff21d589fc0&signature=AAH58kFNPyBgSMXofl_O8-dRi7EMVmJwKw&pageId=7816575940&placement_guid=7766576d-6589-4c0d-8d5d-7c49477a3816&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fuk-brands-on-facebook&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.73.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) Questions? Leave us a comment below or find us on [Facebook](https://www.facebook.com/quintly/) and [Twitter](https://www.twitter.com/quintly). ## Related Readings:  [The 10 Most-liked UK Brands on Instagram ](https://www.quintly.com/blog/the-10-most-liked-uk-brands-on-instagram)[Grocery store showdown - Tesco vs. Sainsbury's on social ](https://www.quintly.com/blog/tesco-vs-sainsburys-on-social-media)[Instagram Analytics – Get the most out of Instagram!](https://www.quintly.com/blog/instagram-analytics) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Research & Trends](https://www.quintly.com/blog/tag/research-trends) ### [Nils Herrmann](https://www.quintly.com/blog/author/nils-herrmann) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nils Herrmann", "url" : "https://www.quintly.com/blog/author/nils-herrmann" }, "dateModified" : "2023-08-29T09:59:03.845Z", "datePublished" : "2019-02-25T23:00:00.000Z", "headline" : "Report: UK brands on Facebook are stepping up their game", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/uk-graphic-banner.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/uk-brands-on-facebook", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```