Social Media Analytics Blog

Digital campaigning in 2017 – The general election on social media

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

(more…)


The 10 most-liked UK brands on Instagram

The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram. (more…)


Study proves: 530% more comments on Facebook Native videos

This study on Facebook videos has been refreshed in October 2017 for you to keep you updated about the latest developments in the usage of videos on Facebook.

Thousand of videos are shared on Facebook timelines everyday. So every time you view your Facebook timeline, you will probably come across some moving images. In particular, media companies and brands are making more and more use of videos. The strategy behind this is mainly the fact that video content has the advantage of engaging users for a longer period. Through the combination of visual and audio components, videos have the possibility to transmit an experience that goes beyond that of images.

(more…)


Premier League social media accounts analysed in-depth

We’ve refreshed this analysis for the new Premier League season to keep you updated about the latest developments on the usage of social media in the Premier League.

The Premier League 2017/2018 season has started and three new teams, Huddersfield and Brighton, and Newcastle United, enriched this year’s Premier League season. Since the season only just begun, we are yet not discussing the performance on the pitch or giving any predictions of the outcome of this season. What we will do is dig deeper into all 20 Premier League social media accounts and how they try to interact with their audience. (more…)


Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

(more…)

Want to know more?

Pin It on Pinterest