Social Media Analytics Blog

The 10 most-liked UK brands on Instagram

The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram.

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Study proves: 1055% higher share rate on Facebook native videos

We’ve refreshed this study for 2017 to keep you updated about the latest developments on the usage of videos on Facebook.

Millions of videos are shared on Facebook timelines, and in particular, brands are including more and more video content to their Facebook strategy. This process is mainly due to the fact that video content has the advantage of engaging users in a more intense way. By combining visual and audio components, videos have the possibility to share an experience that goes beyond that images. But not only the post type itself is relevant; It also matters which kind of video format is used. And that is where it gets interesting for marketers, because the social network gives their user the possibility to choose from a vast range of formats, such as Facebook native videos, YouTube, Vimeo etc…

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Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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Little known ways to improve your social media report

The creation of a social media report is a long lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. You may already have noticed that every social media report concept follows a different approach and sometimes you do find overlaps. It sometimes feels like asking the deeply philosophical question: “Which came first, the chicken or the egg?” because there is no certain answer to these questions. A myriad of factors come into play in the process of creating a social media report.
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How social media can improve your customer service

Where there is social media, there is customer service. Through having a social media presence it is inevitable that your clients will try to reach out through your social media channels. Especially when it comes to customer service, social media can be a curse and savior at the same time. Everyone stumbled upon on the embarrassing social media customer service moments made by other companies, that everyone tries to avoid as good as they can. That said, keep in mind that there aren’t only downsides to social media yet it is also a really good way of providing excellent social media customer service. But going back to our initial thought: What is the relation between social media and customer service? What do you have to keep in mind when my Facebook timeline or Twitter feed suddenly becomes an additional support channel?

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